Thomas Jefferson University | visual Communication Design
We invite you to explore the stellar work from each of our Fall design studios.
Introduction to Typography
Sophomore Review
In this Introduction to Typography course, students develop typography skills from its primary role of giving form to marks to the more active role in interpreting meaning in the world we live. Through a series of projects and exercises, students work with type at different application levels, considering how the visual language of typography constructs meaning and context affects interpretation. The semester's final two projects include a Symposium Poster and LP Package design.
Introduction to BRANDING
Junior Review
Introduction to Brand Identity begins with the detailed study of the brand and brand identity, and culminates in to the development of an integrated branding system. A high degree of conceptual, aesthetic and technical ability is considered in three projects beginning with a rebrand of a local organization, followed by the branding of a fictitious culinary experience, and ending with creating a new brand for a business in the wellness, music, or toy industry.
Systems Design integration
Senior Review
In our senior-level course, System Design Integration, students work on two projects large scale projects. The first is a semester-long collaborative project. This Fall we teams of design VCD students collaborated with Occupational Therapy doctoral students to address health literacy in Philadelphia. The second was an individual project that asked students to consider how consumer battery or light bulb products could exist as a service.
Advanced publication design
Showcase
In this Juniors and Seniors level elective, students spend a semester creating a companion publication and digital product. They are responsible for the concept, research, content generation, imagery, design and production/prototypes for both print and digital touch points.
Issues in information design
Showcase
In this Junior and Senior level elective, students explore processes and philosophies relevant to the creation of effective communication of complex data. Through both active studio learning and seminar content existing and emerging technologies are explored. In their first project students learn how to give a narrative to data using a self-generated biographical dataset. They take on mapping techniques and applications in the second, and then collaborate on a data publication that addresses a specific topic in the final project.