JUNIOR SHOWCASE
Educational Entity
Students created a brand experience for an educational entity or subject of their choosing. They also ‘pitched’ this project like a freelance assignment: they created a proposal, then developed two visual approaches for their entity and then, once one direction was approved, they created digital and print expressions of the final brand.
Samuel Bley
This project was to create an educational brand based on a topic of our choice. My topic initially was focused on “gross” animals like raccoons, opossums, and skunks; later expanding to some more focus on conservation and environmentalism as a whole. These decisions on topic influenced the design choices for this entity. Overall DWLLRZ has a punk-like aesthetic with more pastel colors and a very fun personality. These ideas also come through in the typography as they appear slightly mismatched and all have their own unique, slightly weird, fonts.
Curt Fry
The Lunker identity aims to bring all kinds of anglers together, from the dynamic logo to its applications. The brand's modern approach helps to create an inclusive experience for every fishing enthusiast. An additional solution to the visual identity was the symbol, where all the essence is focused. It's made by the letters L and B, which together form a fishing terminal, expressing unity and community within.
Olivia Parulis
For my educational entity project I created Detecture, an app that allows you to scan buildings producing information on its architectural style, history (if applicable), and additional information. I felt as though there is a lack of appreciation for architecture, and the app will help to solve this by simplifying information while making it easily accessible and interactive. In addition to the app, Detecture offers print advertisements and a zine focused on a specific city, featuring a guided walking tour, building spotlights, interviews with architects, and more.
Nathan Boscher
Dotti is a virtual assistant. They were designed to be friendly and helpful, but to be intuitive with how the user flows through him.
Carlos Perillo
cuetocue is a application that helps you achieve your personal dreams and goals all at the convenience of your phone. Our purpose is to help the people who are in love with the art of performance and theatre, and be successful in the industry, and create performers that take pride and are confident in what they do and are secure about their future goals.
Anya Ritter
As the world population continues to urbanize, people are spending more time in artificial environments that foster fatigue, symptoms of disease, impaired performance, and even psychological and physiological harm. Biophilic design (nature-based design) can reduce stress, enhance creativity and clarity of thought, improve our well-being and expedite healing. Biophl is a biophilic design conference hosted in Philadelphia that seeks to educate changemakers on the biophilia hypothesis to further the spread of biophilic design and ultimately improve people’s mental wellbeing.
Brand Audit & Refresh
In this project, students conducted primary and secondary research into a locally-based company's brand. They then proposed two approaches for a visual refresh based on their findings.
Samuel Bley
This project involved performing research into a Philadelphia based business before performing a brand refresh in two different directions. The brand that I chose to redesign was Philadelphia Runner which I chose to refresh in one way as a brand based on athleticism and aspiration for betterment while the other was more focused on community togetherness. The first direction achieved the aspiration through the use of a full brand revolution and metallic colors to appear very strong. The second direction was much closer to the current Philadelphia Runner brand as an evolution based on maintaining the community driven aspects of Philadelphia Runner.
Anya Ritter
Tastykake uses dated and disorganized branding that fails to communicate their baking legacy or the quality of their ingredients. Tastykake needs to signal that they use quality ingredients at an accessible price and are a product worth indulging in. The first direction uses bright colors, bold typography, and quirky illustrations to signal the ingredients and stand out from competition. The second direction uses an updated version of Tastykake’s current banner, muted colors, and elegant typography to elevate the brand and emphasize legacy and timelessness.
Nathan Boscher
This project was a redesign of Comcast. I chose to use comcasts bad reputation and created a bold evil logo and layouts.
Olivia Parulis
For our first project in D6, I chose to access Five Below's existing branding and refresh it based off my findings. The biggest problem I found is that the company markets towards tweens and teens, but the branding has not been update to suit the style of this age group today. In addition, Five Below's branding did not offer anything for older audiences, especially the adults buying these products for their tweens and teens. To solve this, I created two directions: a fun, colorful color blocking method to appeal to teens and sleek, modern branding to appeal to adults.
