D6 S22 Local Rebrand

Tastykake uses dated and disorganized branding that fails to communicate their baking legacy or the quality of their ingredients. Tastykake needs to signal that they use quality ingredients at an accessible price and are a product worth indulging in. The first direction uses bright colors, bold typography, and quirky illustrations to signal the ingredients and stand out from competition. The second direction uses an updated version of Tastykake’s current banner, muted colors, and elegant typography to elevate the brand and emphasize legacy and timelessness.

Tastykake uses dated and disorganized branding that fails to communicate their baking legacy or the quality of their ingredients. Tastykake needs to signal that they use quality ingredients at an accessible price and are a product worth indulging in. The first direction uses bright colors, bold typography, and quirky illustrations to signal the ingredients and stand out from competition. The second direction uses an updated version of Tastykake’s current banner, muted colors, and elegant typography to elevate the brand and emphasize legacy and timelessness.

Tastykake uses dated and disorganized branding that fails to communicate their baking legacy or the quality of their ingredients. Tastykake needs to signal that they use quality ingredients at an accessible price and are a product worth indulging in. The first direction uses bright colors, bold typography, and quirky illustrations to signal the ingredients and stand out from competition. The second direction uses an updated version of Tastykake’s current banner, muted colors, and elegant typography to elevate the brand and emphasize legacy and timelessness.

Tastykake uses dated and disorganized branding that fails to communicate their baking legacy or the quality of their ingredients. Tastykake needs to signal that they use quality ingredients at an accessible price and are a product worth indulging in. The first direction uses bright colors, bold typography, and quirky illustrations to signal the ingredients and stand out from competition. The second direction uses an updated version of Tastykake’s current banner, muted colors, and elegant typography to elevate the brand and emphasize legacy and timelessness.

Tastykake uses dated and disorganized branding that fails to communicate their baking legacy or the quality of their ingredients. Tastykake needs to signal that they use quality ingredients at an accessible price and are a product worth indulging in. The first direction uses bright colors, bold typography, and quirky illustrations to signal the ingredients and stand out from competition. The second direction uses an updated version of Tastykake’s current banner, muted colors, and elegant typography to elevate the brand and emphasize legacy and timelessness.

Tastykake uses dated and disorganized branding that fails to communicate their baking legacy or the quality of their ingredients. Tastykake needs to signal that they use quality ingredients at an accessible price and are a product worth indulging in. The first direction uses bright colors, bold typography, and quirky illustrations to signal the ingredients and stand out from competition. The second direction uses an updated version of Tastykake’s current banner, muted colors, and elegant typography to elevate the brand and emphasize legacy and timelessness.

Tastykake uses dated and disorganized branding that fails to communicate their baking legacy or the quality of their ingredients. Tastykake needs to signal that they use quality ingredients at an accessible price and are a product worth indulging in. The first direction uses bright colors, bold typography, and quirky illustrations to signal the ingredients and stand out from competition. The second direction uses an updated version of Tastykake’s current banner, muted colors, and elegant typography to elevate the brand and emphasize legacy and timelessness.

This project was a redesign of Comcast. I chose to use Comcast’s bad reputation and created a bold evil logo and layouts.

This project was a redesign of Comcast. I chose to use Comcast’s bad reputation and created a bold evil logo and layouts.

This project was a redesign of Comcast. I chose to use Comcast’s bad reputation and created a bold evil logo and layouts.

This project was a redesign of Comcast. I chose to use Comcast’s bad reputation and created a bold evil logo and layouts.

This project was a redesign of Comcast. I chose to use Comcast’s bad reputation and created a bold evil logo and layouts.

This project was a redesign of Comcast. I chose to use Comcast’s bad reputation and created a bold evil logo and layouts.

This project was a redesign of Comcast. I chose to use Comcast’s bad reputation and created a bold evil logo and layouts.

This project was a redesign of Comcast. I chose to use Comcast’s bad reputation and created a bold evil logo and layouts.

This project was a redesign of Comcast. I chose to use Comcast’s bad reputation and created a bold evil logo and layouts.

This project was a redesign of Comcast. I chose to use Comcast’s bad reputation and created a bold evil logo and layouts.

This project was a redesign of Comcast. I chose to use Comcast’s bad reputation and created a bold evil logo and layouts.

This project was a redesign of Comcast. I chose to use Comcast’s bad reputation and created a bold evil logo and layouts.

This project was a redesign of Comcast. I chose to use Comcast’s bad reputation and created a bold evil logo and layouts.

For our first project in D6, I chose to access Five Below's existing branding and refresh it based off my findings. The biggest problem I found is that the company markets towards tweens and teens, but the branding has not been update to suit the style of this age group today. In addition, Five Below's branding did not offer anything for older audiences, especially the adults buying these products for their tweens and teens. To solve this, I created two directions: a fun, colorful color blocking method to appeal to teens and sleek, modern branding to appeal to adults.

For our first project in D6, I chose to access Five Below's existing branding and refresh it based off my findings. The biggest problem I found is that the company markets towards tweens and teens, but the branding has not been update to suit the style of this age group today. In addition, Five Below's branding did not offer anything for older audiences, especially the adults buying these products for their tweens and teens. To solve this, I created two directions: a fun, colorful color blocking method to appeal to teens and sleek, modern branding to appeal to adults.

For our first project in D6, I chose to access Five Below's existing branding and refresh it based off my findings. The biggest problem I found is that the company markets towards tweens and teens, but the branding has not been update to suit the style of this age group today. In addition, Five Below's branding did not offer anything for older audiences, especially the adults buying these products for their tweens and teens. To solve this, I created two directions: a fun, colorful color blocking method to appeal to teens and sleek, modern branding to appeal to adults.

For our first project in D6, I chose to access Five Below's existing branding and refresh it based off my findings. The biggest problem I found is that the company markets towards tweens and teens, but the branding has not been update to suit the style of this age group today. In addition, Five Below's branding did not offer anything for older audiences, especially the adults buying these products for their tweens and teens. To solve this, I created two directions: a fun, colorful color blocking method to appeal to teens and sleek, modern branding to appeal to adults.

For our first project in D6, I chose to access Five Below's existing branding and refresh it based off my findings. The biggest problem I found is that the company markets towards tweens and teens, but the branding has not been update to suit the style of this age group today. In addition, Five Below's branding did not offer anything for older audiences, especially the adults buying these products for their tweens and teens. To solve this, I created two directions: a fun, colorful color blocking method to appeal to teens and sleek, modern branding to appeal to adults.

For our first project in D6, I chose to access Five Below's existing branding and refresh it based off my findings. The biggest problem I found is that the company markets towards tweens and teens, but the branding has not been update to suit the style of this age group today. In addition, Five Below's branding did not offer anything for older audiences, especially the adults buying these products for their tweens and teens. To solve this, I created two directions: a fun, colorful color blocking method to appeal to teens and sleek, modern branding to appeal to adults.

For our first project in D6, I chose to access Five Below's existing branding and refresh it based off my findings. The biggest problem I found is that the company markets towards tweens and teens, but the branding has not been update to suit the style of this age group today. In addition, Five Below's branding did not offer anything for older audiences, especially the adults buying these products for their tweens and teens. To solve this, I created two directions: a fun, colorful color blocking method to appeal to teens and sleek, modern branding to appeal to adults.

This project involved performing research into a Philadelphia based business before performing a brand refresh in two different directions. The brand that I chose to redesign was Philadelphia Runner which I chose to refresh in one way as a brand based on athleticism and aspiration for betterment while the other was more focused on community togetherness. The first direction achieved the aspiration through the use of a full brand revolution and metallic colors to appear very strong. The second direction was much closer to the current Philadelphia Runner brand as an evolution based on maintaining the community driven aspects of Philadelphia Runner.

This project involved performing research into a Philadelphia based business before performing a brand refresh in two different directions. The brand that I chose to redesign was Philadelphia Runner which I chose to refresh in one way as a brand based on athleticism and aspiration for betterment while the other was more focused on community togetherness. The first direction achieved the aspiration through the use of a full brand revolution and metallic colors to appear very strong. The second direction was much closer to the current Philadelphia Runner brand as an evolution based on maintaining the community driven aspects of Philadelphia Runner.

This project involved performing research into a Philadelphia based business before performing a brand refresh in two different directions. The brand that I chose to redesign was Philadelphia Runner which I chose to refresh in one way as a brand based on athleticism and aspiration for betterment while the other was more focused on community togetherness. The first direction achieved the aspiration through the use of a full brand revolution and metallic colors to appear very strong. The second direction was much closer to the current Philadelphia Runner brand as an evolution based on maintaining the community driven aspects of Philadelphia Runner.

This project involved performing research into a Philadelphia based business before performing a brand refresh in two different directions. The brand that I chose to redesign was Philadelphia Runner which I chose to refresh in one way as a brand based on athleticism and aspiration for betterment while the other was more focused on community togetherness. The first direction achieved the aspiration through the use of a full brand revolution and metallic colors to appear very strong. The second direction was much closer to the current Philadelphia Runner brand as an evolution based on maintaining the community driven aspects of Philadelphia Runner.

This project involved performing research into a Philadelphia based business before performing a brand refresh in two different directions. The brand that I chose to redesign was Philadelphia Runner which I chose to refresh in one way as a brand based on athleticism and aspiration for betterment while the other was more focused on community togetherness. The first direction achieved the aspiration through the use of a full brand revolution and metallic colors to appear very strong. The second direction was much closer to the current Philadelphia Runner brand as an evolution based on maintaining the community driven aspects of Philadelphia Runner.

This project involved performing research into a Philadelphia based business before performing a brand refresh in two different directions. The brand that I chose to redesign was Philadelphia Runner which I chose to refresh in one way as a brand based on athleticism and aspiration for betterment while the other was more focused on community togetherness. The first direction achieved the aspiration through the use of a full brand revolution and metallic colors to appear very strong. The second direction was much closer to the current Philadelphia Runner brand as an evolution based on maintaining the community driven aspects of Philadelphia Runner.

This project involved performing research into a Philadelphia based business before performing a brand refresh in two different directions. The brand that I chose to redesign was Philadelphia Runner which I chose to refresh in one way as a brand based on athleticism and aspiration for betterment while the other was more focused on community togetherness. The first direction achieved the aspiration through the use of a full brand revolution and metallic colors to appear very strong. The second direction was much closer to the current Philadelphia Runner brand as an evolution based on maintaining the community driven aspects of Philadelphia Runner.