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Junior Review S24


JUNIOR SHOWCASE

Educational Entity

For this project, students created a brand experience for an educational entity or subject of their choosing. They also ‘pitched’ this project like a freelance assignment. First, they created a proposal and then developed two visual approaches for their entity. Once one direction was approved, they created digital and print expressions of the final brand.

 

Riley Gallagher
PreLoved is a pop-up dedicated to reducing the environmental impacts of the fashion industry through upcycling. The goal is to do so by educating and encouraging people to make environmentally conscious choices when shopping for a new wardrobe, as well as showing them how to give old clothes a new life by upcycling them and creating something that seems brand new.

 

Hailey Riley
Heartfelt is a company that educates young adults about love, specifically love languages, how to give and accept love, warning signs of unhealthy relationships, and self-love. Heartfelt’s first touchpoint is the website, which educates users on love-related topics and has a quiz to help users find which love language they have. The second touchpoint is Heartfelt’s card game for people already in or going into relationships. This game is played to get to know another person more and open up about topics that might be hard to bring up. The third touch point is a poem book and journal for an individual user. The purpose of the book is to read the poems and understand your feelings. Additional components to Heartfelt are stickers you would receive when purchasing the card game and/or poem book and tote bags.

 

Emma Prushan
Recognizing the need for cultures to have greater empathy and understanding for one another, I created Synterra, a traveling exhibition. Synterra uses etiological nature myths to show how all humans, regardless of culture or background, have tried to understand the natural world. Synterra helps individuals bridge cultural gaps by using folklore and mythology to highlight the shared human experience of trying to understand the world around us. I used a neutral, nature inspired color palette so that Synterra would remain culturally neutral, while creating individualized patterns for each culture to represent that culture’s visual heritage when discussing their folklore and myths.

 
 

 

Emily Penrose
I have created an educational entity that promotes healthy lifestyle through conscious consumption and sustainability. The solution calls for Revival Green, a company complete with a logo, brand voice, poster series, recycling infrastructure, and website prototype. The color palette and typography offer a refreshing, earthy feel that is minimal to reflect the light simplicity that this brand emulates. The brand is not just an educational entity, however, but a call to action with links to resources like articles, blog posts, mindfulness methods, and recycling opportunities. Revival Green has a powerful brand voice throughout its deliverables that influence consumers to reevaluate their purchasing and collecting habits for a revived way of living.

 

Lillian Dolhancryk
To remedy the issue of losing interest in hand made products and crafts, I created Thready, an educational entity that uses easy crafts to teach anyone how to sew. Thready includes everything from scrunchies to tote bags, and focuses on giving people the tools to succeed and gain a new life skill to help lengthen the life of fabric-based items.

 

Allison Cravo
Olá Portugal says hello to everyone that wants to go on a captivating journey into the heart of Portugal, where culture, language, history, and cuisine come to life. Our brand provides a service that lets you immerse yourself in the rich tapestry of Portuguese traditions whether that be following flavorful recipes, learning the romantic language, or discovering the facts behind the charming towns and historical landmarks.

 

 

Event Branding

In this project, students conceptualized, branded, and designed materials for a festival supporting a cause/mission through physical and virtual programming. Event branding is made up of many elements. This might include any combination of touchpoints from a logo, a website, an app, marketing materials, environmental designs, speakers/performer information, sponsors, event swag, etc. Event branding is largely experiential and requires a brand to be flexible, work across time, space, and medium, and shape how everyone involved engages and remembers the experience.

 

Emma Prushan
Uncaged is for the pet owner trying to make their lives a little more unique by connecting them with unusual, exotic pets and all their quirks, as well as resources to help them provide proper care for their new family members. I was inspired to create Uncaged by my own experiences owning exotic pets and the research that is required in order to provide specific, proper care for these animals. I wanted Uncaged to be funny, yet educational, and so created copywriting with “punny” headlines and unique facts about showcased animals. In order to reference the unique nature of exotic pets, I created a hand-lettered dynamic logo where custom illustrations of different exotic pets would serve as letterforms.

 
 

Emily Penrose
ROLLERAVE brings contemporary excitement back to rollerblading, celebrating movement and music without apology. We unite communities, revitalizing urban spaces while promoting inclusivity and creativity. Through collaborative efforts with urban coordinators, we beautify urban areas, creating dynamic activity spaces where individuals of all backgrounds can gather, connect, and thrive. Roll with us and celebrate your city pride. ROLLERAVE has a vibrant brand identity with a neon color palette and urban textures inspired by skate culture as well as rave culture. Presented here is a poster series for the summer tour, graphic tees, an animated billboard, and a website prototype. Let's Roll!

 

Hailey Riley
For potato lovers, Spud Fest is a festival celebrating all things potato. The brand has a rustic and Western feeling from the display wood typography and color pallet. Spud Fest has a mobile website for potato lovers that provides information about the festival, planned activities, and a place to buy and save tickets. For promotional aspects, Spud Fest has a series of posters and billboards. The posters and first billboard are advertisements encouraging viewers to register for tickets. The second and third billboards are seen by potato lovers on their way to the festival. Spud Fest also has environmental signage at the festival, directing potato lovers to different activities. Additional components of Spud Fest are the food packaging potato lovers would receive after buying from the food trucks, along with stickers and buttons for fun swag!

 

Maddy Podolnick
This project tasked us to create and brand a themed festival. Pop Princess Fest is a music festival celebrating all the iconic female pop stars throughout the decades and their music. We have performances from some of our favorite pop princesses, and many activities such as pop princess dance parties, themed photo booths, and more. We aim to celebrate women in music while creating an inviting atmosphere where everyone can feel like a pop princess!  

 

Riley Gallagher
Boo Buddies is a Halloween costume for pets and pet lovers, taking place at Green Street Dog Park, in Philadelphia PA, during Halloween weekend. Owners can bring their pets dressed up in their costumes, and even wear matching costumes with their pets. At this event, there will be trick or treating, where each pet can receive treats, a costume contest, vendors, a talent show, and many other Halloween themed activities for pet owners and their furry friends.

 

Lillian Dolhancryk
PINK FEST is a themed festival brand experience created to bring together music, art, and food to celebrate all things pink. It was designed with a vintage space theme in mind after the dates of the festival were chosen to be under the pink moon. The goal of this festival is to bring together different people under a broad topic to enjoy everything pink.

 

Allison Cravo
At Jammy Jam, we're on a mission to ignite nostalgia and create unforgettable moments by blending classic slumber party activities like epic pillow fights, popcorn indulgence, board game showdowns, and dance parties with a cinematic twist. Encased in our comfiest pajamas, we're dedicated to curating an immersive experience where attendees can unwind, connect, and rediscover the simple joys of childhood in a vibrant and inclusive atmosphere.