JUNIOR SHOWCASE
Rebrand Logo System
In this project, students designed a series of identity marks intended as a rebrand of a local Philadelphia organization.
Aliya Griffin
For this project, we focused on rebranding the logo for a long-standing local business in Germantown, Philadelphia—Philadelphia Vision Center. Serving the community for over 20 years, the Philadelphia Vision Center is known for offering affordable eye exams, frames, lenses, and more. I chose a blue color palette for the rebrand, as blue is a prominent color in healthcare, symbolizing trust, calmness, and reliability while maintaining a professional and inviting feel. The circular elements in the design represent the various mediums of lenses, reflecting the core services provided by the Philadelphia Vision Center.
Olivia Kriley
Veterans Museum is a local business in Germantown that is dedicated to educating visitors about the history and accomplishments of Black and Minority veterans. Through artifacts and educational classes, the museum is a tribute to the contributions and sacrifices made by these individuals. With this in mind I created a new logo system based on the idea of honoring the past while teaching generations of the future.
Kerry Lee
The objective of this project was to rebrand a logo. I have chosen Avery's Store as my logo rebranding. Avery's store is a local gourmet candle shop located in Germantown, Philadelphia, PA. The most challenging part of this project was getting the concept idea but after a few critiques, I was able to have the logo as a cupcake.
Community Culinary Experience Brand
The way we experience food is evolving, and local community-based food service providers are at the forefront of this transformation. Societal shifts and technological advancements are reshaping how we think about dining. For spots like La Rose Jazz Club, Salam Cafe, d'griot, and The Nile Cafe this is an exciting moment to redefine their brands while honoring their deep ties to the neighborhood. Whether it’s La Rose’s revival as a legacy jazz venue, the rich, multicultural flavors of Salam Cafe, or the wellness café-gallery fusion at d'griot, these businesses embody the heart of the community. As they craft new culinary experiences, these local spots are embracing fresh ideas while maintaining the authenticity that makes them unique. Strong, community-focused brands will shape the future of food in Germantown.
Aliya Griffin
For this project, I focused on rebranding local Germantown, Philadelphia restaurant businesses and chose Salam Cafe, recognized as the best Ethiopian restaurant in Philadelphia. My goal was to modernize their existing brand and logo while preserving the restaurant’s identity. The owner, Hayat Ali, originally from Ethiopia with Middle Eastern roots, brings a rich cultural blend to the cafe. I incorporated the vibrant colors of the Ethiopian flag—red, green, and yellow—as secondary colors, while the emblem's blue and gold (yellow) served as the main color palette. These choices reflect the original logo’s essence, ensuring a balance between modern appeal and the preservation of Salam Cafe's cultural and historical significance.
Olivia Kriley
The Nile Cafe is a local vegan restaurant that is well-known in the Germantown area. With this new identity system, the feel of their down-to-earth, community-based cafe is still at the forefront, while introducing pops of color and an updated logo system to the brand.
Kerry Lee
The objective of this project was to provide and craft a full identity system for a local business in Germantown, Philadelphia, PA. My positioning statement leads to a holistic, authentic, and magical wellness cafe inspired by African ancestral traditions. It’s not just about dining out, but a healing space that food, culture, and wellness can intersect.
New Brand Development
“External factors — from economic to cultural, environmental and political — are affecting people more than ever before, making life more complicated and purchasing decisions more multi-faceted,” said Baiju Shah, chief strategy officer, Accenture Song. “There is a growing divide between what consumers need and value and what businesses offer, creating a relevance gap. We believe that companies can bridge this gap and herald significant growth by not focusing on promoting consumption, but in meaningfully contributing to customers’ lives.”
Students were assigned to concept and design an identity, with multiple brand touchpoints, for a wellness, music, or toy industry of your choice. Working in groups, students researched the current market, defined their company, researched and defined an audience, wrote a mission statement, named the company, and collected visual inspiration. Once the company has been conceptualized and defined, students individually developed a full identity system.
Aliya Griffin
Alto & Tenor is a non-profit organization built on a "1-for-1" model: donate one, give one. The mission of Alto & Tenor is to preserve music education in under-resourced schools while creating a meaningful connection between two worlds. When a well-resourced school donates or rents from the company, Alto & Tenor ensures a donation goes to an under-resourced school in Philadelphia and the surrounding counties. The brand was designed to convey a friendly and playful softness, making it approachable for both adults and children. The color palette was inspired by Isaac Newton's seven-color rainbow, selecting four key colors—red, blue, yellow, and indigo. These colors were chosen to reflect the distinction and harmony between musical notes.
Olivia Kriley
Food waste makes up about 20% of the waste stream in Philadelphia, and an estimated 250,000 people in the Philly area lack access to nutritious food to live a healthy life. Zero Trace aims to help this problem by providing an affordable grocery delivery service using food that would otherwise be thrown out. With a focus on being eco-friendly, the service also guides customers on how to decrease their food waste.
Kerry Lee
ZeroTrace is a delivery service that transitions from leftover produce to making natural and organic beauty products. Its mission was to provide an affordable grocery delivery service that uses food that would otherwise be thrown out. With a focus on being eco-friendly, our service will also guide customers on how to decrease their waste.
