Thomas Jefferson University | visual Communication Design
Like so many adjusting to hybrid and remote learning, we are adapting and finding creative ways to conduct our end-of-the-semester design reviews. While we miss seeing everyone in person, our current reality won’t stop us from celebrating our students’ many accomplishments this term. We invite you to explore the stellar work from each of our Fall design studios.
Introduction to Typography
Sophomore Review
In this Introduction to Typography course, students develop typography skills from its primary role of giving form to marks to the more active role in interpreting meaning in the world we live. Through a series of projects and exercises, students work with type at different application levels, considering how the visual language of typography constructs meaning and context affects interpretation. The semester's final two projects include a Symposium Poster and LP Package design.
Introduction to BRANDING
Junior Review
In Introduction to Brand Identity, junior-year students studied, investigated and otherwise looked into Brand Identity writ large. They produced two projects, the Food Consumption/Restaurant Rebrand project, where they redesigned the brand identity for a restaurant and the TV Station Brand Identity project, where students designed the brand identity for a (fictitious) TV Station. Students learned that a brand is much more than a logo, but can encompass various touch points across media from digital, to print, to animation. The TV Station Brand Identity project culminated in a Brand Standards Guidelines book and animated logo.
Systems Design integration
Senior Review
In our senior-level course, System Design Integration, students work on two projects. The first is a semester-long collaborative project for a client. This Fall we collaborated with the Bucks County Free Library and alum Zach Faust to address the problem statement, How might we use systems and service design to enhance community outreach for the Buck County Free Library? The second project requires students to design an artifact for a controversial topic that provides an equal narrative of both sides of a social, political, environmental, cultural or human rights issue.
Illustration
Showcase
Juniors and Seniors explored the power of visual communication through image making. Along with weekly sketchbook assignments and inspiration presentations, students focused on style and technique in the Story Cards assignment. They practiced social and cultural reporting in the Editorial Illustration assignment. And, developed their story-telling skills with sequential imagery in the Children’s Books assignment.
Issues in information design
Showcase
In this Junior and Senior level elective, students explore processes and philosophies relevant to the creation of effective communication of complex data. Through both active studio learning and seminar content existing and emerging technologies are explored. In their first project students learn how to give a narrative to data using a self-generated biographical dataset. They take on mapping techniques and applications in the second, and then collaborate on a data publication that addresses a specific topic in the final project.