JUNIOR SHOWCASE
Food Consumption/Restaurant Brand Identity Redesign
For the Food Consumption/Restaurant Redesign project students were tasked with redesigning the Brand Identity for a restaurant or other food consumption entity. This work encompassed new logo; business stationery design system; menu redesign; and packaging.
TV Station Brand Identity
For the TV Station project students first worked in teams to conceive of a new TV (or television, or screen-based) Station or Channel, including means of delivering the content. Once the subject matter was determined, students then designed entire Brand Identity, including logos; animated logos; digital delivery; business stationery design system with presentation pocket folders, and extending to Promotion and/or Advertising. The complete TV Station Brand Identity was packaged in a Brand Standards Guidebook.
