D3 F21 Trope

The purpose of this Trope project was to comp together a project that represented the typeface we were assigned to in class. The typeface I was given was Bodoni and I had to study that typeface, learn its history, in order to come up with some inspiration for a trope to design. After doing some research I decided to make pasta boxes with the aesthetic of Bodoni because the more I used Bodoni the more elegant feeling I got from it and I connected that emotional feeling to pasta being elegant as well since it is somewhat of a fancy dish.

The project outline is to create something that represents an assigned typeface. I was given Clarendon and created a trope package design that I felt represented the font and its history. A form of Clarendon was used on circus posters and with this knowledge, I was led to create a package design for popcorn. This eventually led to the creation of a series of packaging that would all be seen in the same physical setting: the Circus. I created popcorn, animal crackers, and cotton candy package designs. I played with the iconic red and white circus tent and used that as my background design. When photographing the final product, I really wanted to bring the piece to life with real popcorn scattered around.

The project outline is to create something that represents an assigned typeface. I was given Clarendon and created a trope package design that I felt represented the font and its history. A form of Clarendon was used on circus posters and with this knowledge, I was led to create a package design for popcorn. This eventually led to the creation of a series of packaging that would all be seen in the same physical setting: the Circus. I created popcorn, animal crackers, and cotton candy package designs. I played with the iconic red and white circus tent and used that as my background design. When photographing the final product, I really wanted to bring the piece to life with real popcorn scattered around.

Denise Gonzales Crisp describes a typographic connotation or trope as “text which evokes association, that of which is completely subjective.” For this project, we were given a typeface to pull tropes from, mine being Adrian Frutiger's typeface Univers. From this, I designed a vitamin brand called Universal. My process began with a mind map to find connotations of Univers. I quite literally thought of the universe and space, nodding to the planetary illustrations on the front of Universal. Those connotations branched to more connotations—I thought about science, technology, the future, health... I was ultimately led to vitamins and began generating a moodboard and sketching concepts. I based the palette on colors typical of medical branding and color psychology. My vitamins are named by the different weights of Univers which I felt sounded like actual vitamin names (Ex: Vitamin U57). The text in each of the packages are also designed entirely from the font of the vitamin name, making them unique from each other. Key learning: Designing for others, information design.

Denise Gonzales Crisp describes a typographic connotation or trope as “text which evokes association, that of which is completely subjective.” For this project, we were given a typeface to pull tropes from, mine being Adrian Frutiger's typeface Univers. From this, I designed a vitamin brand called Universal. My process began with a mind map to find connotations of Univers. I quite literally thought of the universe and space, nodding to the planetary illustrations on the front of Universal. Those connotations branched to more connotations—I thought about science, technology, the future, health... I was ultimately led to vitamins and began generating a moodboard and sketching concepts. I based the palette on colors typical of medical branding and color psychology. My vitamins are named by the different weights of Univers which I felt sounded like actual vitamin names (Ex: Vitamin U57). The text in each of the packages are also designed entirely from the font of the vitamin name, making them unique from each other. Key learning: Designing for others, information design.

For our trope project we familiarized ourselves with typographic conventions of a certain trope. We studied the formal systems that are used to communicate the content. Using our typeface family, we researched the typeface and collected text from a variety of sources. We then applied our typography family to a trope. We designed and created a physical and recognizable trope centered around our typeface and details/information about it. My typeface was ITC Lubalin.

The trope project was based on the typeface we were assigned for our Font Mannerisms Folio where I was assigned Baskerville. I began brainstorming words and feelings that I associated with the qualities of the typeface including gentleness and lightness. I also noticed the elegance of the typeface which led me to decide to create a candle brand called "bask in the glow." I made three scents using three different styles of the typeface for each scent to write the type and create a texture using characters from that typeface. For example, here I used roman, italic, and bold italic for each scent. I decided to do this to incorporate more of the typeface into the trope of the gentleness of the typeface.

The trope project was based on the typeface we were assigned for our Font Mannerisms Folio where I was assigned Baskerville. I began brainstorming words and feelings that I associated with the qualities of the typeface including gentleness and lightness. I also noticed the elegance of the typeface which led me to decide to create a candle brand called "bask in the glow." I made three scents using three different styles of the typeface for each scent to write the type and create a texture using characters from that typeface. For example, here I used roman, italic, and bold italic for each scent. I decided to do this to incorporate more of the typeface into the trope of the gentleness of the typeface.

For my trope project, the objective was to choose a trope that a font could complement or fit into by studying its history typographically and putting a creative spin on it. For my trope, I chose the font "Archer" and picked screenplays as my trope because Archer, a slab serif, reminded me of a typewriter font. I wrote an entire screenplay about the creators of Archer, Jonathan Hoefler and Tobias Frere-Jones, the founders of Hoefler and Co., and their court case in ownership of the typeface, Archer. I learned about the typeface creators and the many styles of Archer.